Experiential
EVENT SIGNAGE
During my time at Trellis Group, I’ve served as the creative lead responsible for the art direction and overall experiential design of our annual events. Trellis hosts four major gatherings each year—each one a central meeting point for sustainability professionals working to address the climate crisis. With attendance ranging from 3,000 to over 5,000 participants, I work closely with our Event Operations team, major sponsors, decorators, and the Union to deliver best-in-class event experiences.
Every event presents a new creative challenge, and my role is to transform each venue through art, signage, and installations that create an engaging, intuitive, and visually cohesive environment. Below are examples of event signage I’ve designed over the years.
Art direction and design for events by Julia Vann. All photo credit goes to Louis Bryant III and Amayah Harrison of Burgundy Visuals.
Entrance Branding
Escalator, stairway and window entrances featuring fabric and vinyl decal designs, all printed on sustainably responsible, fully recyclable materials.
Activations
Tradeshow-style booth backdrop and desk design for Microsoft, blending their branding with desert-inspired colors and textures to complement the event’s aesthetic.
For Pachama, we built a nature corridor that contrasted two worlds—walk one way for a barren landscape, turn back to see it transformed into a thriving ecosystem.
The contrast highlighted Pachama’s impact and nature’s fragility.
In collaboration with Pachama and Benja Juster.
For Suntory Global Spirits, I created a custom reception backdrop and branded cubes that energized the bars and plaza with a fun, high-energy vibe.
Giant reception branding for Nike. The moon balloon was our hero—chosen to cut through the crowd and deliver maximum visibility.
Rock the Bike collab: I brought our event branding to life on their phone-charging bikes by decking out the wheels. People loved it!
For Circularity, I created a 60 × 15 ft mural anchored by a Seattle artist’s sculpture made from Pacific beach-found materials.
The mural and seahorse sculpture became the star of the event, driving more than 800 LinkedIn posts.
Wayfinding
A large, high-impact archway that identified key areas of the San Jose Convention Center to guide attendees and enhance wayfinding.
Floorplan maps dispersed throughout the event.
Registration desks with tall headers for easy visibility.
Digital kiosk check-in design dispersed throughout registration desks.
Badges featuring a QR code for quick access to the event app and wayfinding.
EY’s breakout session featured a high-impact, full-coverage doorway wrap that captured attention and invited attendees to connect, participate and explore further.
A simplified map designed to guide attendees directly to their networking tables.
Entry-point informational sign welcoming attendees to IBM’s sponsored lunch.
High-visibility banners to designate our event “zone” in the convention center.
Overhead sign clearly marking SVB’s lounge within the tradeshow floor.