Company Rebrand
360 REDESIGN
In 2024 to 2025, I led the creative charge in transforming GreenBiz into Trellis Group, guiding the full rebrand from concept to rollout. As the creative lead, I shaped the new visual identity, tone, and narrative that now define the company’s next chapter. Steering a rebrand of this scale is no small feat—especially for a mission-driven organization—and it allowed me to bring both my artistic vision and strategic design leadership to the forefront. This work set the foundation for how Trellis shows up in the world today, from editorial and digital media to brand storytelling and audience experience. Launching the rebrand with fellow collaborators was rewarding beyond words. Below are examples of elements with the rebrand and website* redesign.
*Website in collaboration with Late Checkout.
Organized chaos — every designer knows the drill. Dozens of iterations, countless logo and icon explorations, all narrowing down to the perfect visual identity. Below is how we got to the final logo family, along with samples from the brand guide and a trailer launch showcasing the logo and brand coming to life.
Then vs. Now: A side-by-side comparison of the GreenBiz and Trellis Group websites highlights the transformation—from a darker, legacy look to a bright, modern design. The new Trellis Group site features a bold background, a newspaper-style homepage, and clean, contemporary styling with clear navigation that showcases all lines of business above the fold.
A before-and-after look at our fully redesigned newsletter product. As part of the rebrand, we consolidated eight separate newsletter categories into one streamlined experience, creating a seamless UX/UI and a far cleaner subscription flow. The impact was immediate: within the first year, the new system generated 70k+ new leads and subscribers—a major win for both engagement and growth. Below are examples of rebrand teaser announcements, newsletter capture on the website and email view comparisons.
